In the spring of 1994, Nick was browsing a newsagents in Delhi airport waiting for a flight home following two years spent traveling the world. He bought a book to while away the time. The book was The Wall Street Journal on Marketing. Halfway through it he'd decided he was going to build a career in advertising.
Fast forward and Nick's now a marketing veteran with 30 years experience working both client and agency side.
He's worked across all manner of sectors, nationally and internationally.
He's worked on big projects that have taken years to come to fruition and small ones that have taken days.
He's worked for others, himself and started and sold a successful marketing agency along the way.
Across all these experiences he's always helped businessess connect better with their customers and improve their profitability.